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Usability and usefulness: What agtech needs to succeed, Part 2

Usability and usefulness: What agtech needs to succeed, Part 2

Recently, I explained some of the barriers agtech innovators face — and need to address — as they develop products for the market. We looked specifically at the definition of…
Posted by By Peter Moulton July 15, 2022Posted inAgTech, Technology
Usability and usefulness: What agtech needs to succeed, Part 1

Usability and usefulness: What agtech needs to succeed, Part 1

It’s the one universal pitfall of tech startups: focusing on building a usable product, rather than a useful one. We see this problem across the board (remember the Segway? Yeah,…
Posted by By Peter Moulton July 7, 2022Posted inAgTech, Technology

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