Usability and usefulness: What agtech needs to succeed, Part 2
Recently, I explained some of the barriers agtech innovators face — and need to address — as they develop products for the market. We looked specifically at the definition of…
Usability and usefulness: What agtech needs to succeed, Part 1
It’s the one universal pitfall of tech startups: focusing on building a usable product, rather than a useful one. We see this problem across the board (remember the Segway? Yeah,…