AgTech

The Number 1 Reason Farmers Are Wary Of New Tech

Improving farmers' lives and making farming practices more tech efficient has been the underlying mission of every agtech provider in the market, even those who were unsuccessful. Farmers know this and have…

By Jim Castles September 5, 2022Agriculture, AgTech, Technology

Picterra: Sensand explains how Picterra helps them measure farm-scale environment performance

Our partner, Picterra, recently featured a post about who we are and what we do. You can read it here.

By Sensand August 10, 2022Agriculture, AgTech, Earth Tech, Technology

Usability and usefulness: What agtech needs to succeed, Part 2

Recently, I explained some of the barriers agtech innovators face — and need to address — as they develop products for the market. We looked specifically at the definition of…

By Peter Moulton July 15, 2022AgTech, Technology

Usability and usefulness: What agtech needs to succeed, Part 1

It’s the one universal pitfall of tech startups: focusing on building a usable product, rather than a useful one. We see this problem across the board (remember the Segway? Yeah,…

By Peter Moulton July 7, 2022AgTech, Technology

From stump jump to startup: The one reason agtech adoption hasn’t followed early trends

For a great example of agtech, you can’t go past RB Smith’s revolutionary invention, the stump-jump plough. I say “revolutionary” because, while it might seem very old-skool in today’s terms, it certainly…

By Peter Moulton May 4, 2022AgTech, Earth Tech