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The Number 1 Reason Farmers Are Wary Of New Tech

The Number 1 Reason Farmers Are Wary Of New Tech

Improving farmers' lives and making farming practices more tech efficient has been the underlying mission of every agtech provider in the market, even those who were unsuccessful. Farmers know this and have…
Posted by By Jim Castles September 5, 2022Posted inAgriculture, AgTech, Technology
Picterra: Sensand explains how Picterra helps them measure farm-scale environment performance

Picterra: Sensand explains how Picterra helps them measure farm-scale environment performance

Our partner, Picterra, recently featured a post about who we are and what we do. You can read it here.
Posted by By Sensand August 10, 2022Posted inAgriculture, AgTech, Earth Tech, Technology
Usability and usefulness: What agtech needs to succeed, Part 2

Usability and usefulness: What agtech needs to succeed, Part 2

Recently, I explained some of the barriers agtech innovators face — and need to address — as they develop products for the market. We looked specifically at the definition of…
Posted by By Peter Moulton July 15, 2022Posted inAgTech, Technology
Usability and usefulness: What agtech needs to succeed, Part 1

Usability and usefulness: What agtech needs to succeed, Part 1

It’s the one universal pitfall of tech startups: focusing on building a usable product, rather than a useful one. We see this problem across the board (remember the Segway? Yeah,…
Posted by By Peter Moulton July 7, 2022Posted inAgTech, Technology
From stump jump to startup: The one reason agtech adoption hasn’t followed early trends

From stump jump to startup: The one reason agtech adoption hasn’t followed early trends

For a great example of agtech, you can’t go past RB Smith’s revolutionary invention, the stump-jump plough. I say “revolutionary” because, while it might seem very old-skool in today’s terms, it certainly…
Posted by By Peter Moulton May 4, 2022Posted inAgTech, Earth Tech

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